Picture two accounting firms in the same city, serving similar client profiles, with roughly the same number of partners and staff. One firm grows its revenue 30% year over year. The other plateaus. The difference is rarely talent, market positioning, or even pricing — it's operational productivity.
True productivity isn't about working harder or longer. It's the ability to generate better outcomes with less effort, fewer delays, and greater consistency. A firm serving 500 clients with 12 staff operates fundamentally differently from one that needs 20 staff to serve the same client base — and the gap is almost always explained by processes and technology, not talent alone.